JS Jimmy Sewell Let's Work
Hello / I'm Jimmy Sewell · est. 5.12.81

Built to Build.

Building brands, building bridges,
and building businesses.

Creative Director Brand Builder Problem Solver 20-Year Generalist
Section 01 / The Operator

A creative generalist
with a builder's
bias toward action.

Twenty-plus years in marketing and advertising — agency-side, in-house, and in the trenches with founders. I've led brand strategy, run creative teams, written the copy, designed the deck, shipped the campaign, and measured the lift.

I founded and ran a full-service creative agency for 16 years, working with everyone from neighborhood favorites to the world's biggest names — Amazon, Anheuser-Busch, Red Bull, Reebok, UFC. Today I lead marketing for a multi-location health brand, with a track record that runs from Salesforce architecture to a Guinness World Record.

Artist or troubleshooter? Both. Copywriter, designer, developer, art director — I can take it from start to finish and everywhere in between.

"Experience is the name everyone gives to their mistakes. I've made just about all of them — and they're the reason I can solve yours faster."
Section 02 / By The Numbers
20+
Years in the Craft
Brand, agency, and in-house leadership
70+
Brands Built
Fortune 500 to neighborhood mainstays
1
Guinness World Record
29,083 stickers. One city bus.
$700K+
Agency Revenue Built
7-person team, scaled and sold
Section 03 / Full-Stack Capability

Artist or troubleshooter? Both.

Brand strategist, art director, copywriter, designer, developer, visual communicator. Start to finish, and everywhere in between. The job is solving the problem — the title is whatever it needs to be that day.

Strategy & Conception Execution & Delivery Verbal /
Written Visual /
Interactive
Brand
Strategist
Art
Director
Copywriter
Visual
Communicator
Developer
Designer
Problem
Solver
Section 04 / Selected Work

A sample of the receipts.

20 Years · 70+ Brands · Browse a curated cross-section
STL Sticker Bus — Guinness World Record

Sticker Bus · World Record

Guinness · STL Metro · 29,083 Stickers

 Amazon AWS work

Amazon · AWS

Design · Brand Systems

 Reebok x UFC

Reebok × UFC

Sports · Apparel · Identity

 Seoul Taco

Seoul Taco

F&B · Brand Identity

 Red Bull

Red Bull · Music

Campaign · Activation

 Strange Donuts

Strange Donuts

Brand · Packaging

 The Money Team

The Money Team

Mayweather · Apparel

 Manny Pacquiao

Manny Pacquiao · Bar & Grill

Celebrity · Hospitality

 Angad Arts Hotel

Angad Arts Hotel

Hospitality · Brand

 Logo collection

Logo Library

Identity · Selected Works

 Purelistic packaging

Purelistic

Cannabis · Packaging
Section 06 / The Magnitude of Trust

Trusted by global giants. Loved by main street. Both, on purpose.

70+ brands across 20 years. From Fortune 500 boardrooms to corner-shop counters — the work shows up the same way, regardless of zip code.

Global · Tech · Retail · Sports

  • Amazon (AWS)
  • Anheuser-Busch
  • Red Bull
  • Reebok
  • UFC

Combat · Athletes · Apparel

  • Manny Pacquiao
  • Demetrious Johnson
  • Tyron Woodley
  • Andre Berto
  • Floyd Mayweather (TMT)
  • Matthew Jurman
  • Club Fitness
  • Training Mask
  • Empire Fitness Academy
  • Cadillac Footwear

Hospitality · Lifestyle

  • Angad Arts Hotel
  • Raffles Resorts
  • Ride The Ducks
  • MotoMart
  • Carrier Store
  • Tom James
Made
In The
Middle

F&B · Local Legends

  • Sugarfire Smokehouse
  • Strange Donuts
  • Seoul Taco
  • Byrd & Barrel
  • Southwest Diner
  • Mike Shannon's
  • O'Fallon Brewery
  • Morgan St. Brewery
  • Revel Kitchen
  • Vess Soda
  • Tony's Sweet Heat
  • Talayna's Pizzeria
  • Gia's Pizza
  • The Good Dog
  • Triple Sticks Foods

Corporate · Legal · Institutional

  • Lewis Rice
  • Thompson Coburn
  • Justice Mike Wolff
  • SIUE Edwardsville
  • Piedmont Health
  • NEUAGE Health
  • School of MFA Boston
  • Annie Malone Children's Home
  • Meds & Food For Kids
  • Women Called Moses
Section 07 / Operating Philosophy

The To-Do list is overrated. Keep a To-Don't list instead.

The To-Do List
Follow the brief and try the same old thing.
Rely on massive budgets and capital.
Avoid mistakes at all costs.
Make excuses when problems arise.
The To-Don't List
Don't accept the status quo if you want new results.
Don't let capital limit creativity. Brains over budgets.
Don't waste the mistakes. Experience is born from them.
No excuses. Find a way or make one.
Section 08 / Recognition

A wall worth pointing at.

Some of the receipts have plaques next to them. The world records, civic proclamations, and industry honors that came out of the work.

2017 · Guinness World Records
29,083
Most Stickers on a Bus.
An on-site Guinness judge officially verified the count at the LouFest music festival. STL Sticker Swap × Bi-State Metro × a city full of contributors. The bus went on to become a community outreach vehicle.
View the Record →
2015 · STL Small Business Monthly
Best Marketing Firm.
Awarded to Mascot Agency during its run as a 7-person creative shop serving startups through Fortune 500 clients.
City of St. Louis
Official Proclamation.
Issued by the City of St. Louis in recognition of the campaign that drove the world record attempt — turning marketing into civic participation.
Section 09 / Let's Work

Put Me In, Coach.

Made
In The
Middle
Chicago · St. Louis · Kansas City
mylifesmuseum@gmail.com →
LinkedIn / Instagram / Twitter / YouTube / Spotify